Schedule: EMA Annual Conference 2024

Miles Bailey - Westminster School, JP Burlington - Millbrook School, Megan Grover - Millbrook School, Allison Letourneau - Berkshire School, Sarah Quinn - Miss Porter's School, Chris Webb - Avon Old Farms School, Teddy Wenner - Blair Academy, Sean Atkins - Suffield Academy

Strategists: New Leaders for Independent Schools

Speakers:

Erin Rehel - One Schoolhouse, Dianne Domenech-Burgos - Phillips Academy, Victoria Muradi - Durham Academy, Christian Donovan - Friends School of Baltimore

Independent School Business: Revenue Drivers, Expense Levers, and Innovation

Featured

Speakers:

Jennifer Osland (Hillen) - NBOA, Jeff Shields - NBOA Business Leadership for Independent Schools

Accepted and Enrolled: Now what?

Speakers:

Cindy Sexton - St. Mark's Episcopal School

Leveraging Data for Institutional Influence

Speakers:

Susan Mantilla-Goin - Pomfret School, Emily Hajjar - Creosote Affects

New Best Practices for Holistic Assessment as Required SSATs Creep Back

Speakers:

Don McMillan - McMillan Education, Dana Anselmi - St. Paul's School, Ryan Armstrong - Baylor School, Jorge Delgado - Buckingham Browne and Nichols School, Whitney Soule - University of Pennsylvania, Kathrina Weekes - Head-Royce School

Student Internships to Bridge the Gap: Impact and Leadership Possibility

Speakers:

Kari Stone - Dublin School, Jill Hutchins - McMillan Education, Jacqueline Kenney - Dublin School

Promoting Belonging through Supplemental Support

Speakers:

Amy deBorst - Greenhill School, Juli Baldwin - Parish Episcopal School

Meet Charlotte, an AI Prospective Parent!

Speakers:

Andrew Esparza - Kingdom Analytics, Andrew Weller - The Birch Wathen Lenox School

Maximizing Impact: Leveraging Word of Mouth

Speakers:

Yvonne Trisynthia - NIST International School, Bangkok Thailand

EMA DEIJ Think Tank - Building Inclusive Enrollment Strategies

Speakers:

Yocelin Gonzalez - The Athenian School, Alexandra Halladay - The Northwest School

New Oriental Vision Overseas and a deep dive into the state of the Chinese Market

Speakers:

Grant Guysenir - Beijing New Oriental Vision Overseas Consulting Co., LTD

How China Recruitment Will Change in the Election Year?

Speakers:

Ray Diffley - Founder RD3 Education & Advising Center & Director of Character Education @SNF (Shang NancyFriends) Global Education Group, Nini Suet - Shang NancyFriends (SNF) Int'l Education Group, Max Zhang - Shang NancyFriends International Education Group

Strategic Evolution: Tackling K-12 Admissions in the Wake of Supreme Court Changes

Speakers:

Melinda DeMaria - The Lovett School, Sunaina Khanna - EMA, Vanessa Prescott - The Berkeley Carroll School, Sam Rosenfeld - Education Brands, Cheryl Schenk - Eastside Prep

11:45 AM - 12:45 PM |Thursday, September 19, 2024

Navigating School Board Reporting

Speakers:

Imaani Orr - Speyer School

Building a Weighted Rubric

Speakers:

Darnetta Forteau - St. Philip's School and Community Center, Ametria Maryland - St. Philip's School and Community Center

Articulating and Enacting Your DEI Commitment for All Audiences

Speakers:

Alexandra Halladay - The Northwest School, Sarah Enterline - St. Mark's School

Using Power BI to Make Informed Data Decisions

Speakers:

Kathleen Steinman - New Canaan Country School, Matt Clemmens - Clemmens Consulting

Transforming the Parent Journey Using Data: A Case Study

Speakers:

Drew Lineberger - Seven Hills School, Kirsten Melone - Seven Hills School, Trevor Waddington - Truth Tree, Brian Smith - Truth Tree

Strategic Planning to Build a More Diverse School Community

Speakers:

Alex Ragone - Norwood School

The Empathy Gap: Helping Faculty Prioritize the Parent Experience

Speakers:

Jan Abernathy - The Browning School, Janetta Lien - The Browning School, Kelly West - The Browning School

Personalizing Your Yield

Speakers:

Missy Wolff - The Hotchkiss School

The Evolution of Latin’s Lower School Admissions Process…From 123s and ABCs to Standardization

Speakers:

Annessa Staab - Latin School of Chicago, Katie Vautier - Latin School of Chicago

Elevating Relationship in the Enrollment Experience

Speakers:

Ajla Bilajbegovic - Montcrest School, Andrea Mercer - Montcrest School

What Parents Want: An Easier Application Process

Speakers:

Kitsana Salyphone - EMA, Daren Worcester - EMA

What Students Want You to Know About Their Admission Experiences

Speakers:

Erin Sullivan - Fay School, Beth Whitney - Fay School

Design Experiential Marketing to Support Your Mobile Families

Speakers:

Cari Freer - Munich International School e.V.

Reviewing Character in Holistic Admission: Guidelines, Tools, and Metrics

Featured

Speakers:

Keith Wright - EMA, Trisha Ross - Harvard Graduate School of Education, Jake Plantz - EMA

Tax Transcripts in Technicolor: Bring IRS Data to Life for FinAid Reviews

Speakers:

Anita Harper - Mission Enrollment

From the Top: New Heads of School Panel Discussion

Speakers:

Eric Barber - Walnut Hill School for the Arts, Polly Fredlund - Westover School, Christian Donovan - Friends School of Baltimore, Christine Baker - The Baker Group Carney, Sandoe & Associates

12:45 PM - 1:45 PM

Lunch

1:45 PM - 2:45 PM

Keynote

Speakers:

Bryan Stevenson - Equal Justice Initiative

2:45 PM - 3:15 PM |Thursday, September 19, 2024

EMLC Engagement Hub

Keynote Books for Sale

Keynote

Dessert with the Sponsors

3:15 PM - 4:15 PM |Thursday, September 19, 2024

Choreographing the Director of Enrollment and Head of School Dance

Speakers:

Hugh Jebson - St. John's Episcopal Parish Day, Gail Kelley - St. John's Episcopal

Unveiling the Power of End-of-Season Surveys

Speakers:

Janetta Lien - The Browning School, Dana Nelson-Isaacs - DNI Consulting, Kelly West - The Browning School

When 1+1 Equals 3: Why EMA and ERB are Merging (and how it benefits you!)

Speakers:

Claire Goldsmith - EMA, Scott Griggs - Independent Schools Association of the Southwest, Aaron Mieszczanski - Harvard-Westlake School, Victoria Muradi - Durham Academy

Leveraging Market Research to Reach Enrollment Goals

Speakers:

Jenny Karubian - Ready to Launch Research, Keenan Kurihara - La Salle College Preparatory

Ready When They Are: Giving Families Access Anytime, Anywhere

Speakers:

Peggy Hsia - The Hotchkiss School, Michael Morrissey - The Hotchkiss School

The Critical Importance of Transition Events for Healthy Enrollment

Speakers:

Ingrid Gerber - Moravian Academy, Kevin DeCusatis - Moravian Academy

EMA Head of School Live Podcast Recording with Tom Olverson

Speakers:

Suzanne Buck - Western Reserve Academy, Anne-Marie Kee - Lakefield College School, Tom Olverson - RG175 (MD), Fran Ryan - Broadwater Academy

Personalizing the Prospective Student Journey at Your School

Speakers:

Sean Henri - Pepperland Marketing

Re-thinking the Interview

Speakers:

Holly Treat - The Bertram Group, Jeff Beaton - Choate Rosemary Hall, Amy Graham - Stevenson School, Jill Thompson - Phillips Academy, Timothy Liu - Phillips Academy Andover, Nate Lundy - San Francisco University High School

Net Tuition Revenue (NTR) Strategy for Enrollment Management

Speakers:

Billy Hawkey - Avenues The World School

Tools & Strategies for Better Dashboards, without a Advanced Degree!

Speakers:

James Eberhart - Chadwick School, Vivien Valenzuela Mallick - The Bishop's School, Susan Emery - Kingswood Oxford

We’re All in This Together: Engaging the Community to Boost Enrollment

Speakers:

Michelle Caceres - Carrollwood Day School, Dawn Schweitzer - Carrollwood Day School

EMA DEIJ Think Tank - Are we truly ready for diversity...and at what cost?

Speakers:

Jasmine Harris - TMI Episcopal, Nadine Pettman - Mulgrave School

Creating Equitable Admissions & Retention Practices

Speakers:

Kristen Mariotti - Emma Willard School, Katie Myer - Emma Willard School

Building Bridges Not Walls

Speakers:

Kevin Smith - Walnut Hill School for the Arts

5:00 PM - 6:00 PM

LGBTQIA+ Reception

5:30 PM - 6:30 PM

Your Early Childhood Assessment Solution: Admission Testing Solutions Live Assessment Demo

Speakers:

Caroline Doswell - Admission Testing Solutions

5:30 PM - 7:00 PM

Boarding School Reception and Placement Fair

6:30 PM - 7:30 PM

Canadian Schools Reception

8:00 AM - 9:00 AM |Friday, September 20, 2024

Breakfast

Breakfast for International Schools

8:00 AM - 5:00 PM

Registration

8:00 AM - 6:00 PM

EMA Lounge

8:30 AM - 9:00 AM

Walnut Hill School for the Arts Performance

9:00 AM - 10:00 AM

Awards and Recognitions

10:00 AM - 10:15 AM |Friday, September 20, 2024

EMLC Engagement Hub

Coffee with Sponsors

10:00 AM - 1:30 PM

Headshots

10:15 AM - 11:15 AM |Friday, September 20, 2024

What does your Accept/Refused data tell you?

Speakers:

Sarah Enterline - St. Mark's School, Anne Behnke - St. Mark's School

Combating Enrollment Decline: Mindsets for Success

Speakers:

Olaf Jorgenson - Almaden Country Day School

Piloting a Smooth Landing During the Final Phase of the Admission Process

Speakers:

Joshua Pierson - Fay School, Courtney Sargent - Fay School

Navigating Risk: Case Studies and Strategies for Complex Applications

Speakers:

Jenni Biehn - Westtown School, Christina Townsend Hartz - University School, Maryanna Phipps - Greenhill School

From Manager to Mentor: Building Future Enrollment Leaders

Speakers:

Kate Auger-Campbell - Independent School Management, Kila MCCANN - THE BOLLES SCHOOL, Erby Mitchell - The Hotchkiss School

Leading from the Middle

Speakers:

Britt Harff - St. Paul's School, Kathy Cheng - Phillips Exeter Academy

Navigating Trends in Independent Schools: Insights for Enrollment Leaders

Featured

Speakers:

Mark Mitchell - National Association of Independent Schools, Amada Torres - National Association of Independent Schools (NAIS)

Innovating carpooling to strengthen enrollment

Speakers:

Kirk Gossman - Woodside Priory, Felice Wilson - GoKid

From Separate Experiences to a Unified Community: Tools for a Cutting-Edge Family Journey

Speakers:

Jennifer Sherman - Veracross, Colter Sparks - Digistorm

Financial Aid Policy

Speakers:

Steven Casey - Punahou School

Strategic School Leadership: Uniting Enrollment and Finance Leaders

Speakers:

Laurel Baker Tew - Viewpoint School, Alexander Heiberger - University School of Nashville, Jennifer Osland (Hillen) - NBOA

Live Podcast Recording: The Evolution of Strategic Enrollment Management

Speakers:

Christina Dotchin - EMA, Rohan Arjun - Friends Select School, Ari Betof - Mission & Data, Christian Donovan - Friends School of Baltimore, John Gentile - Oakwood School, Lynne Macziewski - The Baldwin School, Rebecca Malotke-Meslin - Pleasantly Aggressive

The Art of Saying No

Speakers:

Tiffany Nelson - Paideia School, Nicole Victor - The Westminster Schools

When the Promise Falls Short: The Gap Between the Admission Pitch & Reality

Speakers:

Danielle Montanez - Prep for Prep, Roberta Osorio - Prep for Prep

Meet Busy Beth and Skeptical Sam

Speakers:

Lesley Gibbs - Rectory School, Lisa Leidy - Square Spot Design

11:30 AM - 12:30 PM |Friday, September 20, 2024

Elevating the Family Experience in Modern Enrollment Practices

Speakers:

Blake Walker - Lakefield College School, Felicia Neil - Lakefield College School, Patrick Nobbs - Lakefield College School

All I Need to Know (to be an Admission Director) I Learned in Kindergarten

Speakers:

Sarah Wooten - Shady Hill School, Audra McFarland - The Winsor School

Elevate Enrollment Health: Wins & Lessons from Bancroft's Tuition Reset

Speakers:

Susie Horan - Canterbury School

We've got concern! We've got care!

Speakers:

Schaeffer Barnhardt - Western Reserve Academy, Suzanne Buck - Western Reserve Academy

Is Standardized Testing Back?

Speakers:

Holli Murphy - EMA, Keith Wright - EMA

Are you ready for the new deciders?

Speakers:

Jessica Bliss - Harpeth Hall, Jessica Viner - Harpeth Hall, Mary Beth Lambert - UPrep, Ryan Hannon, Ph.D. - UPrep

Navigating the Shifting Legal Landscape in School Admissions

Speakers:

Becca Mendoza - Education Brands, David Lazo - Bentley School

Oh the Places You’ll Go - International Enrollment Reflections

Speakers:

Katy Nicketakis - Lincoln Academy, Cortney Dowdle - RabunGap-Nacoochee School, Scott Delleville - Finalsite

Creating a Successful Student Ambassador Program

Speakers:

Deborah Don - The Langley School, Leslie Bray - The Langley School, Michela Lakkala - The Langley School

Empowering Enrollment Leaders: Cultivating a Culture of Collaboration

Speakers:

Kate Auger-Campbell - Independent School Management, Josh Labove - Kimball Union Academy, Cristy McNay, Ed.D - Finalsite

Rethinking Stewardship of Named Scholarships

Speakers:

Lauren Gold - The Lawrenceville School, Brooke Buttari - The Lawrenceville School

Ensuring Legally Defensible Enrollment Strategies

Speakers:

Aaron Brazelton - Alabama School of Cyber Technology & Engineering

Athlete Evaluation: A Point-Based Approach to Admissions at Pingry

Speakers:

Edwin Núñez - The Pingry School

Achieving Enrollment Success as a T.E.A.M.

Speakers:

Geoffrey Bowman - Saddle River Day School

From Gatekeeping to Student Seeking

Speakers:

Julie Wadland - Concord Academy, Mbakwe Okafor - Concord Academy, Melody Rosas-Granda - Concord Academy, John Mcgarry - Concord Academy, Trish Saunders - Concord Academy, Melissa Browne - Concord Academy

12:30 PM - 1:30 PM |Friday, September 20, 2024

Women's Affinity Lunch

Lunch

1:30 PM - 2:30 PM

Keynote - Joy St. John

Keynote

Speakers:

Joy St. John - Harvard College

2:30 PM - 2:45 PM

EMLC Engagement Hub

2:30 PM - 5:30 PM

Headshots

2:45 PM - 3:45 PM |Friday, September 20, 2024

Higher Ed Panel

Featured

Speakers:

Debra Wilson - NAIS, Lee Coffin - Dartmouth College, Whitney Soule - University of Pennsylvania, Joy St. John - Harvard College, Jonathan Williams - Pomona College

Retention Committee 2.0: Leading the Way to Enhanced Results!

Speakers:

Maria Gunn - Academy of Notre Dame de Namur

EMA DEIJ Think Tank - Working With Nonprofits to Achieve Enrollment Goals

Speakers:

Benjamin Bingman-Tennant - A Better Chance, Yocelin Gonzalez - The Athenian School

Doing More with Less: A Marketing & Admissions Framework that Works

Speakers:

Danielle Lombardo - The Alexander Dawson School At Rainbow Mountain, Jessica Jennings - The Alexander Dawson School At Rainbow Mountain, Krista Jacobsen - The Alexander Dawson School at Rainbow Mountain, Shea Phillips - The Alexander Dawson School At Rainbow Mountain

Defining Your School's Culture Through the Enrollment Process

Speakers:

Jason Hersom - The Field School, Kate Breslin - The Field School

Help me, Help you. Navigating the admitted-student decision window.

Speakers:

Sean Atkins - Suffield Academy, Kaley Bell - St. Bernard's School, Teebie Bunn Saunders - Saunders Education Consulting, Heather Eckert - Eckert Education Group, Kris Langetieg - Cardigan Mountain School, Will Richardson - The Richardson Advisory Group, Edward Thompson - Far Hills Country Day School

Equity-Driven Enrollment: Journey Towards Fostering Inclusive Practices

Speakers:

Jessy Trejo - Francis W. Parker School, Erika Prahl - Francis W. Parker School, Priyanka Rupani - Francis W. Parker School

Creating an Extraordinary Parent Ambassador Program

Speakers:

Sindy Udell - Milton Gottesman Jewish Day School of the Nation's Capital

Are You Seeing What We Are Seeing? Panel Discussion of FA Data & Trends

Speakers:

Jen Bash - Clarity, Tyler Fereira - Francis Parker School (CA), John Hutchins - Phillips Exeter Academy, Grace Malave - Westminster, Jackson Marvel - Clarity, Jennifer Pease - The Dalton School, Christina Townsend Hartz - University School

Smarts With Heart: A Collaborative Approach to 9th Grade Admissions

Speakers:

Andrew Prince - Collegiate School, Rekha Puri - Collegiate School

China: A Year in Review and Planning Ahead

Speakers:

Josh Labove - Kimball Union Academy, Ryan Huang - Vericant, Anne Behnke - St. Mark's School, Max Zhang - Shang NancyFriends International Education Group

Learning Differences - Intervention v. Accommodation

Speakers:

Rob Wise - The Joy School

Leveraging CRMs to Streamline Admissions and Nurture Prospective Families

Speakers:

Samantha Rud - Bennett Day School

See For Yourself: Authentic Experiences in the Admissions Process

Speakers:

Jenna King - Riverdale Country School, Tracy Dansker - Riverdale Country School, Andie Jensen - Riverdale Country School

What 100 Heads of School Reveal About the Independent School Business Model

Speakers:

Peter Baron - MoonshotOS, Kevin Folan - Providence Country Day School, Booth Kyle - Indian Creek School

3:45 PM - 4:00 PM |Friday, September 20, 2024

EMLC Engagement Hub

Snack Break with Sponsors

4:00 PM - 5:00 PM |Friday, September 20, 2024

Tales and Truths

Speakers:

Wynne Overton - Columbus School for GIrls, Schaeffer Barnhardt - Western Reserve Academy, Suzanne Buck - Western Reserve Academy

Developing Talent on Your Admission Team

Speakers:

Rebecca Malotke-Meslin - Pleasantly Aggressive

Spill the Tea: an Asian American affinity space

Speakers:

Vivien Valenzuela Mallick - The Bishop's School, Nancy Jeon - Harvard-Westlake School, Michelle Hung - St. Paul's School

Beyond the Numbers: Challenging the “Right Fit” Narrative

Speakers:

Nikole Smith - Prep for Prep, Johanna Rodriguez - Prep for Prep, Roberta Osorio - Prep for Prep

Reaching the Right Audience - The Strategy Needed For Your Enrollment Goals

Speakers:

Kevin MacNeil - Metric Marketing, Jorge Delgado - Buckingham Browne and Nichols School

Leveraging the Power of a Consortium

Speakers:

Matt Wolinski - St. Andrew's School, Teddy Wenner - Blair Academy

Creative and Strategic Outreach

Speakers:

Matti Donkor - mdonkor@exeter.edu, Katie Fotofili - The Madeira School

It's Admissions Season and You Have a Crisis

Speakers:

Kim Newsome - The Jane Group, Scott Conklin - Episcopal HS, Jane Hulbert - The Jane Group

Mission-Driven Marketing: 10 Ways to Leverage Your School’s Values to Attract Best-Fit Families

Speakers:

Kelly Dun - Oak Knoll School of the Holy Child (Summit, NJ), Meghan Hodgin - Oak Knoll School of the Holy Child (Summit, NJ)

The Ride to Independent Schools: Families Tell Us about Their Journey

Speakers:

Jim Daughdrill - EMA, Ari Betof - Mission & Data, Sarah Enterline - St. Mark's School

Feeders of Dreams: If You Build It, They Will Come

Speakers:

Eric Brunt - Mary Institute & St. Louis Country Day School (MICDS), Kerry Bryan - Mary Institute & St. Louis Country Day School (MICDS), Allison Light - Mary Institute & St. Louis Country Day School (MICDS), Teron Sutherlin - Mary Institute & St. Louis Country Day School (MICDS)

From Pay What You Wish to No Soup For You! A Look at Financial Aid Policies

Speakers:

Molly Price - Clarity, Stephanie Boulay - Noble and Greenough School, Michelle Rust - The Ellis School, Mecca Monson-Gere - 'Iolani School, Ciera Field - Mary Institute & St. Louis Country Day School (MICDS), Jennifer Sheppard - Clarity, Julia Martin - Dana Hall School, Stephanie Jones - Clarity, Josie AG Shapiro - Park Day School

Building a More Inclusive and Supportive Financial Aid Process for Families

Speakers:

Matt Kessler - The Park School, Elisha Meyer - Boston University Academy

AI...Friend or Foe?

Speakers:

Laurie Ehrlich - Thrive Hive

Creating Dynamic Admissions Dashboards with Google Sheets

Speakers:

Linda Tran - Buckingham Browne & Nichols School, Ryan Glennon - Buckingham Browne & Nichols School

5:00 PM - 6:00 PM

Closing Block Party/Reception

6:00 PM - 7:30 PM

PoC Reception

9:00 AM - 12:00 PM |Saturday, September 21, 2024

SSAT Item Writing Workshop

Post-Conference

Speakers:

Lauren Allen - EMA, Holli Murphy - EMA, Timothy Patrick - EMA, Mark Perry - EMA

Come and Build a Pipeline Dashboard!

Post-Conference

Speakers:

Vivien Valenzuela Mallick - The Bishop's School, James Eberhart - Chadwick School, Susan Emery - Kingswood Oxford

Managing In All Directions

Post-Conference

Speakers:

Bill Leahy - Carney, Sandoe & Associates, Kristen Mariotti - Emma Willard School, Jim Ventre - Phillips Academy Andover, Jawaan Wallace - Marlborough School

Marketing Magic: A-Z Enrollment Strategies

Speakers:

Nija Majmudar Meyer - Woodward Academy, Bernetta Edmondson - Woodward Academy, Amy Morris - Woodward Academy, Shaumond Scott - Woodward Academy, Gregory Smith - Woodward Academy

Transformative Change Through a DEIJB Lens

Post-Conference

Speakers:

Rohan Arjun - Friends Select School, John Gentile - Oakwood School, Rodney Glasgow - The Glasgow Group and Friends Council on Education, Sarah Météyer - Brentwood School, Priyanka Rupani - Francis W. Parker School, Savi Tuber - Ethical Culture Fieldston School

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