Effective enrollment management calls for understanding all constituents - from prospective families, current families, alumni, and even those who don't choose to enroll at your school. This session will take you through the steps La Salle College Preparatory took to secure a market research firm, collect good data, and leverage that data to support admissions, enrollment management, and retention goals. This session will also provide you with key takeaways related to searching for a market research firm and essential steps in gathering and leveraging market research data. Key session takeaways include: - Understanding Your Pre-Research State of Affairs - Setting Research Objectives - Selecting A Research Firm - Reviewing Background & Methodology - Understanding Your Executive Summary of Findings - Executing Strategic Recommendations - Delivering Derived Actions and Results