The ultimate goal of a school is to educate, develop, and build a lifelong relationship with each and every student. The path to this goal begins with the enrollment management process, a shepherding of potential students from prospects, to inquiries, to applicants, to enrolled students. Each step in the process is an opportunity to develop or strengthen your school's impression on interested families and an opportunity to provide exceptional customer service through functionality including: online inquiry forms that generate personalized interest emails; online booking for interviews, events, or campus visits; a status portal with application completion checklist and decision notification. In this session, learn how Hotchkiss has used our CRM to provide interested families the tools they need to engage with us whenever and wherever they are, and to automate the process of providing timely feedback and additional engagement opportunities. All of this has allowed us to highlight our school’s character and exceptional customer service efforts, as well as realize significant efficiencies and improvements in our process.