When it comes to marketing your school, effective, differentiated, and thoughtful marketing cannot be overstated. There are constant demands to create meaningful impact, engage the unengaged, increase recruitment, decrease attrition, build more awareness, and on and on. As many school departments are perpetually understaffed, working smarter not harder is a mantra, and embracing Artificial Intelligence (AI) can be a game changer. That is, if it’s used correctly and, when drafting content, NOT USED VERBATIM.  In this session, we would look at how to use AI to provide baseline content ideas, make data-driven decisions, and craft prompts to maximize output.