Meet Busy Beth and Skeptical Sam
Date & Time
Friday, September 20, 2024, 10:15 AM

Meet Busy Beth and Skeptical Sam: How to use persona-driven admissions marketing to differentiate your school through purposeful storytelling. What do you do when what you *believe* to be your school’s differentiators aren’t *actually* very different from your competition? You shift your focus to purposeful storytelling. In this session, we will share how Rectory School followed the lead of purposeful storytelling brands like Airbnb and Apple to create emotional connections with right-fit prospective families. Learn how to develop personas that drive storytelling direction. Then, be inspired by how editorial photography combined with narrative copy—based upon student and family experiences—creates meaningful and memorable ways to demonstrate your school's unique value.

Location Name
Fairfax B (3rd floor)
Full Address
Sheraton Boston Hotel
39 Dalton Street
Boston, MA 02199
United States
Early Career, Mid Career, Boarding Schools, Day Schools, Marketing and Recruitment of New Families
Annual Conference Session Type
Concurrent Session (1 Hour)