For over 20 years, Square Spot Design has served as a creative partner for numerous independent schools, offering a broad range of services that includes strategic brand messaging, logo design, enrollment materials, magazines, annual fund branding and execution, capital campaigns, and more. Our strong understanding of the independent school market has led us to the following observation: no two schools are the same. This is not a guess—we know this firsthand.

Over the years, Square Spot Design has spent countless hours on school campuses. Each school has a personality, a feel, and a strength that defines them. Our advantage in personally knowing so many schools is that we see what differences set them apart from one another. Because of this, we are highly skilled at crafting strategic messaging and designing materials that not only highlight brand strengths but also express the compelling “why” of a school that emotionally engages prospective families, alumni, and donors.

Primary services:
Strategic brand messaging, visual identity and brand guidelines development, viewbook design, magazine editorial planning and design, annual fund branding and design, capital campaign branding and case statement design.