Name
Transforming the Parent Journey Using Data: A Case Study
Date & Time
Thursday, September 19, 2024, 11:45 AM - 12:45 PM
Speakers
Drew Lineberger - Seven Hills School
Kirsten Melone - Seven Hills School
Trevor Waddington - Truth Tree
Brian Smith - Truth Tree
Description

For small schools with limited budgets, enrollment marketing decisions are crucial and leave little room for error. In this presentation, discover how Seven Hills School captured and used prescriptive analytics to curate the parent journey from 'I'm searching for a school' to 'Here's our signed enrollment contract' to 'We can't wait to re-enroll,' transforming their institution from hidden gem to fully enrolled. Learn how you can apply these strategies to achieve similar success at your school.

Location Name
Kent (3rd Floor)
Full Address
Sheraton Boston Hotel
39 Dalton Street
Boston, MA 02199
United States
Tags/Tracks
Early Career, Mid Career, Advanced Career, Day Schools, Marketing and Recruitment of New Families
Annual Conference Session Type
Concurrent Session (1 Hour)