For almost every school, the work of enrollment represents the institution’s primary profit center. Now many of us find that we have a seat at the leadership table and are expected to help navigate decisions that impact the entire institution. Knowing your school’s value proposition and market is table stakes in these conversations, but helping your leadership team think holistically about—and align—its value and market is the bet we need to make. This session will explore how capturing and utilizing data will help you contribute the high level of strategic thought your administrative team needs from you. We'll discuss how Pomfret School is using the results of its brand study to shape conversations around financial health, programmatic considerations, school culture, brand messaging and admissions communications.