Each year, enrollment professionals spend a season getting to know applicant families, sharing the best parts of our schools with them, and deepening relationships along the way. It's common to feel disappointed when we don't yield a student we really hoped would enroll. What can non-enrollee surveys tell us about the true reasons why students and families declined an offer of admission? This research is a treasure trove of insights regarding perception, competition, and admission practices. End-of-season surveys can also be used to investigate broader strategic questions, such as wondering about market viability, or if the school should consider new programming. You’ll leave with actual questions to use on surveys, understand various research methodology options, and hear adaptable insights from other school survey results, enabling you to make timely adjustments for enhanced outcomes in your process this year.