In an ever-evolving educational landscape where families demand transparency and engagement, Dawson developed an integrated approach to our admissions marketing strategy that engages key stakeholders, streamlines our team’s workload, and maximizes the ROI of a Dawson education to all audiences. Leveraging the strength of our digital media strategy with an emphasis on authentic content, our approach includes a robust retention plan, effective drip campaigns, and new family communications. With our best admissions/re-enrollment seasons on record, we’ll show you how collaborative partnerships between admissions, marketing communications, and academic leaders, combined with the innovative use of digital marketing tools can drive sustainable growth. Join us to uncover our success story, learn our strategies, and get equipped with actionable ideas to empower your team for significant achievements this school year.