

Zandra Cook
Director of Enrollment Management
St. George Episcopal School
From Nerves to Numbers: Student Ambassadors Drive Middle School Retention
Erin Cooley
Dir. Enrollment Management
International School of Portland
Working Toward Success: Strategic Enrollment & Marketing Collaboration

Joanna Craik
Director of Admission Operations and Financial Aid Liaison
Pine Crest School
Beyond the Enrollment Cliff: Cliff Notes For The Future
Jeanne Crowell
Associate Director of Admission, Director of Middle School Admission
Princeton Day School
Students as Storytellers:Student Programs that Foster Belonging & Retention

Elizabeth Dabney
Senior Director, Research and Data Analysis
NBOA
What’s Your School’s Discounting DNA? Tuition Discounting Models in Independent Schools
Metta Dael
Director of International Admission
Northfield Mount Hermon School
Enrollment Management: Partnerships for the Win!

Howard Deng
Senior Education Consultant
Star Labs Education, Shanghai
Why Chinese Families Choose Day Schools and Give Back
Devin DeShields
Director of Enrollment & Financial Aid
Princeton Friends School
Yielding is All Year (Flipping Admitteds to Enrolleds at a Small School)

Ray Diffley
Director of Characters
SNF - Shang NancyFriends International Education Group
China Market Reset: Rethinking Recruitment, Yield & Why China Matters
Lisa Dimant
Associate Director of Admissions
TVT Community Day School
When Marketing and Admissions Become Strategic Engagement: Year One

