Unlock the power of a strategic enrollment management and marketing plan and equip your team with the tools, templates and insights to strengthen your school's long-term success.

Master Class Schedule and Overview

April 24

System
Audit

Let’s work smarter. We will examine your existing processes and structures to establish a strong foundation in best practices for future success. 
 

May 1

Audience Research

Inform your plan through focus groups and surveys to find out what drives families to (and away from) your school.

May 8

Data Analysis

Distill themes to inform a clear strategy and ensure you are making decisions based on trends, not the loudest person.

May 15

Create Plan

Map out your strategic plan with a timeline and action items.

May 22

Execute Plan

Create systems to hold yourself and your team accountable to ensure your plan succeeds.


 

EMA AC24 attendee celebrates another year of learning

This program is designed for any school professional who works on enrollment strategy but will be of particular interest for Directors of Enrollment Management/Admissions and their teams, Directors of Marketing/Communications and Heads or Assistant/Associate Heads of School with responsibility for advancement/enrollment management. 
 

Meet Your Instructors

Laurie B. Ehrlich, MBA

Laurie is a master storyteller and strategist, excelling at creating and implementing campaigns that compel people to act. She brings to the table a data-driven mindset combined with multi-channel marketing strategy and planning, content creation, cross-team collaboration, corporate communications, and digital media expertise.

She loves sharing her passion for marketing with others. Laurie is a seven-time judge for the annual InspiredSM Brilliance Awards, participates on multiple marketing and communications lay committees, and has an extensive speaking resume including the EMA Annual Conference, Niche K12 Enrollment Summit, Finalsite University, AISGW + AIMS workshops, and many others. 

Laurie holds a M.B.A. in Management + Corporate Communication from Fordham’s Gabelli School of Business in New York City and a B.S. in Marketing from the University of Maryland, College Park. She and her husband live in the D.C. ‘burbs with their two boys who have boundless energy and are begging for a dog.

Miriam Stein

Miriam Stein is a graduate of independent day school, and believes in the importance of day school education to our future. After working in education and in strategic enrollment for more than 20 years, she co-founded Thrive Hive, a boutique consulting service that offers marketing and enrollment strategy to schools and camps. She has lectured nationally on enrollment strategy, systems, and workplace dynamics, and works with each client to create a tailored and personalized program to meet their needs.

Miriam holds a BA in History from the University of Pennsylvania and Masters Degrees in Education and in Jewish Studies from George Washington University. She is a licensed teacher, a certified executive coach, and a certified facilitator in The Six Types of Working Genius. Miriam lives in the suburbs of Washington, DC with her co-pilot husband, children, and their dog, Ruby.

"Working with Laurie and Miriam was an energizing and rewarding experience! They quickly grasped our goals and delivered insightful, actionable steps to help us achieve them. They’ve continued to support us through implementation, keeping us focused and engaged every step of the way." 

Liz Parfit
Director of Admissions
and Institutional Advancement
Belmont Day School (MA)

EMA AC24 attendees smile for a photo
EMA AC24 session attendee smiles while listening to discussion

Gail Kelley

 Director of Enrollment Management

 St. John’s Episcopal Parish Day School (FL)

"Laurie and Miriam are experts in enrollment and marketing strategy. Being a part of their network has helped me in my role in directing our enrollment and as a leader at my school. I love their passion and enthusiasm for what they do, and it’s always nice to bounce ideas off of them!"

Registrants will receive recordings of all sessions.

Roll up your sleeves and get ready to transform your enrollment strategy!