EMA Heads Institute 2020

July 20–23
 Belmond Charleston Place, Charleston SC

“It was one of the most gratifying professional development experiences I have had in my career."
—Julie Anderson, Cheshire Academy, Heads Institute 2019 attendee

Why Attend: How You Will Benefit

1:1 Consultation with Industry Experts
Whether you need guidance on mentoring your admission director, advice on mergers, or input on branding, our 1:1 consultation time is an invaluable opportunity to work directly with industry thought leaders in a private setting to address your specific needs.
 
Deep Dive with Cohort Groups
As a head of school it can sometimes be hard to find a place for advice and support. Our cohort group model not only provides for a shared space to dialog about keynote sessions, share ideas and strategies, and make the most of the learning, but also allows participants to form a network that will continue long after the institute.
 
Actionable Keynote Sessions
As we selected our keynote topics and presenters we had a simple mission: find the most experienced and creative practitioners in the field and ask them to share actionable strategies you can apply in your school.
 

Deep Dive in Enrollment Management for Heads of School

The enrollment landscape is changing: Customers are becoming less loyal and their expectations are shifting. Two decades of tuition growth have created an accessibility gap for many prospective families. Heads of School must be prepared to think and act strategically about enrollment success. The EMA Heads Institute provides three days of learning, inspiration, and actionable strategies specifically designed to help you advance enrollment practices at your school.

EMA Member Price: $2,995
Non-Member Price: $3,995

“This was the first conference that I have attended in a long time in which I felt challenged to grow in my role as head, and I was grateful for the opportunity to be able to do so from such talented and thoughtful individuals that presented and attended. It was the most worthwhile professional development that I have experienced in a long time.”
—Kelley Waldron, Head of School, St. Andrew’s School, GA

“Thank you for a meaningful institute. I found it to be an exceptional combination of thought-provoking, informative, sobering, innovative, acessible, and inspiring."
—Michael Ebeling, Head of School, Summit School, NC

“It was one of the most gratifying professional development experiences I have had in my career. My sincere thanks to all who collaborated to make the conference such a meaningful experience."
—Julie Anderson, Head of School, Cheshire Academy, CT

Featured Speakers

Christine Baker
Christine Baker
The Baker Group (MA)
Founder and President
Laurel Baker Tew
Laurel Baker Tew
Viewpoint School (CA)
Assistant Head of School for Enrollment Management
Greg Bamford
Greg Bamford
Charles Wright Academy (WA)
Associate Head of School for Strategy and Innovation
Brad Bates
Brad Bates
Dublin School (NH)
Head of School
Heather Hoerle
Heather Hoerle
The Enrollment Management Association (NJ)
Executive Director & CEO
Sally Keidel
Sally Keidel
Montgomery School (PA)
Head of School
John Lewis
John Lewis
The Gunston School (MA)
Headmaster
Tom Olverson
Tom Olverson
RG175 (MD)
Search Consultant
Americus Reed
Americus Reed
The Wharton School of the University of Pennsylvania (PA)
Professor of Marketing
Adam Rhodie
Adam Rhodie
Greenwich Country Day School (CT)
Headmaster
Chad Tew
Chad Tew
LearnCollab (CA)
Founder and Principal
Noni Thomas López
Noni Thomas López
The Gordon School (RI)
Head of School
Debra Wilson
Debra Wilson
Southern Association of Independent Schools (GA)
President

More speakers to come!

Picture of John Gulla, Executive Director of the Edward E. Ford Foundation, speaks to a group of heads at the 2019 Heads Institute
Group shot of heads with Sal Khan during the 2019 Heads Institute

Highlights from 2019

Agenda

Day 1: Heads will tackle new tuition models and strategies for enrollment success in a competitive market. 

Day 2: We'll address disruption and considerations for schools seeking to acquire (or be acquired by) another school. 

Day 3:  All the threads come together as we help enhance your school's brand.

Monday, July 20, 2020
Arrival and Check In2:00 PM - 5:00 PM
Opening Reception6:00 PM - 8:00 PM
Tuesday, July 21, 2020
Movement or Reflection6:45 AM - 7:45 AM
Breakfast8:00 AM - 9:00 AM
Welcome & Warm Up9:00 AM - 9:45 AM
Cohort Groups9:45 AM - 10:45 AM
Keynote 1: Tuition & Pricing10:45 AM - 12:00 PM
Lunch & Topic Discussions12:00 PM - 1:00 PM
Break1:00 PM - 1:30 PM
Keynote 2: Finding Success in a Competitive Market1:30 PM - 2:45 PM
Cohort Groups2:45 PM - 4:00 PM
Consultations Round 14:00 PM - 5:00 PM
Debrief Day 25:00 PM - 5:30 PM
Dinner6:00 PM - 7:30 PM
Wednesday, July 22, 2020
Movement or Reflection6:45 AM - 7:45 AM
Breakfast8:00 AM - 9:00 AM
Warm Up9:00 AM - 9:15 AM
Panel: Thriving in Disruption9:15 AM - 10:30 AM
Break10:30 AM - 10:45 AM
Cohort Groups10:45 AM - 12:00 PM
Lunch & Topic Discussions12:00 PM - 1:00 PM
Break1:00 PM - 1:30 PM
Keynote 3: Mergers & Acquisitions1:30 PM - 2:45 PM
Cohort Groups3:00 PM - 4:00 PM
Consultations Round 24:00 PM - 5:00 PM
Debrief Day 25:00 PM - 5:30 PM
Dinner Offsite6:00 PM - 7:30 PM
Creative Activity7:30 PM - 9:00 PM
Thursday, July 23, 2020
Movement or Reflection6:45 AM - 7:45 AM
Breakfast7:00 AM - 9:00 AM
Keynote 4: Marketing9:00 AM - 10:30 AM
Cohort Groups10:30 AM - 11:30 AM
Debrief Institute11:30 AM - 12:30 PM
Lunch12:30 PM - 1:30 PM

Venue

Book your hotel room at a discounted, group rate when you register for the conference.
Belmond Charleston Place
205 Meeting St
Charleston, SC 29401
United States