AI won’t replace enrollment and marketing leaders, but it will revolutionize how you connect with prospective families.
April 13
Mapping Your AI Opportunity
A personalized AI opportunity map for your enrollment cycle
April 27
Personalization at Scale
A multi-touch nurture sequence for a target family persona
May 4
Building Your AI Toolkit
A custom AI tool (CustomGPT or similar) designed for your daily work
The institutions that master AI this year will lead enrollment next year.
This four-part master class series will give you the strategic insight and practical tools to lead confidently in an AI-driven enrollment and marketing landscape. You’ll learn how to use AI to sharpen recruitment efforts, personalize outreach at scale, streamline workflows, and make faster, data-backed decisions. By the end, you’ll have a clear, actionable roadmap for integrating AI into your daily work - helping you lead with greater efficiency, innovation, and impact.
Meet Your Instructor
Brendan Schneider
Founder & CEO
SchneiderB Media
Brendan Schneider is among the most sought-after voices in K-12 school marketing today. As the founder of SchneiderB Media, he has helped hundreds of independent and private schools elevate their marketing efforts, drive enrollment, and navigate the ever-evolving digital landscape.
A recognized leader in digital marketing, Brendan is the creator of the MarCom Society, a membership community for K-12 marketing and communications professionals, and the developer of School Marketing CRM, a platform designed to help schools manage and streamline their marketing and admissions processes.
Brendan is also the author of "School Marketing The Right Way," a must-read for school leaders looking to build a strategic, data-driven approach to enrollment marketing. Known for his engaging and down-to-earth style, he speaks nationally on topics ranging from AI’s impact on school marketing to the latest trends in inbound marketing, SEO, and digital advertising.
What You Will Learn:
- How to identify which tasks in your enrollment workflow are best suited for AI assistance
- Practical techniques for creating authentic, on-brand content using AI tools
- Strategies for personalizing family communication without sacrificing the human touch
- How to build and customize AI tools tailored to your specific needs
Who Should Attend: Enrollment directors, admission officers, and marketing professionals at K-12 schools who have some familiarity with AI tools like ChatGPT and want to move beyond basic prompting to build sustainable workflows.
Registrants will receive recordings of all sessions.
