Time Zone: (UTC-05:00) Eastern Time (US & Canada) [Change Time Zone]
Monday, April 27, 2026
2:00 PM - 3:00 PM
Week 3: Personalization at ScaleĀ 

The families you serve expect personal attention. Learn to deliver it without burning out. This week focuses on inquiry management, nurture sequences, and using AI to maintain the human touch across every touchpoint. You will build a complete multi-touch communication sequence for a specific family persona.

Friday, May 1, 2026
2:00 PM - 3:00 PM
Week 3: Office Hours

Optional time to meet with the instructor and peers to debrief on the weekly session and materials.