Keenan Kurihara, M.Ed., serves as the Vice President of Enrollment Management and Chief Communications Officer at La Salle College Preparatory, an independent, Catholic Lasallian co-educational high school serving the Greater Pasadena Area in Southern California. As a member of the executive leadership team at La Salle, Kurihara oversees the school’s admissions, marketing, communications, brand management, student retention, financial aid, scholarships, and community relations initiatives. During his tenure at La Salle, the school has grown its student enrollment by over 10%, increased its year-over-year net tuition revenue by over 15%, and developed a robust and collaborative enrollment management and communications operation in the midst of challenging headwinds facing independent schools in the region and across the country.

Prior to beginning his current role at La Salle College Preparatory in 2020, Kurihara served as the Director of Marketing and Communications at Maryknoll School in Honolulu, Hawaii’s largest co-educational K-12 Catholic school, where he was responsible for the school’s strategic brand positioning, executive communications, advertising, marketing, and public relations. Before joining Maryknoll School, Kurihara served in the marketing department at Hawaiian Airlines, the largest operator of commercial flights to and from Hawaii, as well as Seattle University’s Undergraduate Admissions Office.

Kurihara is an active member of the Enrollment Management Association (EMA), serving on EMA’s Enrollment Management Leadership Council and as a mentor in EMA’s peer mentor program. He also serves on the Board of Directors for the Public Relations Society of America (PRSA) Los Angeles Chapter. Kurihara has also presented at EMA's Annual Conferences in Orlando and Las Vegas on strategic school collaboration, financial aid awarding strategies, and admissions marketing. In 2023, Kurihara was the recipient of the EMA’s national Rising Star Award in recognition of his strategic enrollment leadership and positive impact at La Salle and within the greater enrollment management and EMA communities.

After graduating from Maryknoll School in Hawaii, Kurihara earned his Bachelor of Arts Degree in Public Affairs and Communications from Seattle University and his Master of Education Degree in Enrollment Management and Policy from the University of Southern California.