Have you ever considered asking for a raise or an increase in your admissions budget but quickly talked yourself out of it? And yet, effectively advocating and negotiating resources for your office could have a lasting impact on achieving your goals and improving your school's sustainability. This session will break down the barriers preventing you from going after what you need, such as a lack of confidence, fear of failure, and too much humility. Next, we’ll map out a strategic and action-oriented approach to empower you to make the positive changes necessary to lead your enrollment office.