Utilizing over two decades of expertise in digital strategy, messaging creation, and content development, Laurie builds sustainable and measurable marketing programs for independent schools and camps. She is a creative thinker who is passionate about driving results through key account marketing approaches to elevate awareness and sustain brand loyalty. Laurie co-founded Thrive Hive in 2024 with Miriam Stein, both former marketing and enrollment professionals at Charles E. Smith Jewish Day School. Laurie also runs Elevate Marketing Strategy, founded in 2021. She is a frequent conference + workshop presenter, including AISAP, EMA, Prizmah, Small School Leaders, ACA Tri-State, and others.