Many independent schools rely on a single person to manage both admission and marketing. The expectations are big, including enrollment goals, communications, events, digital presence, and storytelling, but the time and resources rarely are. How do you make it all work without burning out or feeling like you’re constantly behind? This practical session is designed for professionals who wear both hats. We’ll explore how to run an effective admission and marketing operation as a one-person office by focusing on three high-impact strategies: building and sustaining a realistic funnel + outreach strategy, choosing the right channel for the right message, and segmenting audiences. If you’re managing admission and marketing on your own, this session will show you how to be strategic and scrappy, and focused on moving your admission goals forward. Learning Objectives: –Create a cyclical workflow that balances admissions priorities, marketing needs, and peak-time demands. –Prioritize high-impact activities and reallocate time toward efforts that directly influence enrollment outcomes. --Build a simple, repeatable system for planning and execution that maximizes consistency, efficiency, and clarity across all communications.