Admission Training Institute (ATI) Pre-Conference
Tuesday, September 22, & Wednesday, September 23
Engage. Train. Network.
Empower your enrollment team with the connections, insights, and skills they need to exceed your school’s enrollment goals. This two-day, high-impact pre-conference institute is designed specifically for new assistants and associates, offering an immersive experience that builds confidence, competence, and community.
Participants will engage with peers from across the industry, learn directly from leading experts, and gain practical strategies from seasoned admission directors. Through a dynamic blend of expert-led sessions, collaborative discussions, and guided reflection, attendees leave with actionable tools they can implement immediately.
What sets this institute apart is its commitment to ongoing growth. Experienced admission directors serve as dedicated mentors, and each participant is matched in a personalized mentor–mentee program that extends well beyond the conference. With continued check-ins and year-round programming, participants gain lasting support, accountability, and professional development.
Curriculum Overview:
- Mock Committee & Decision-Making Case Studies
- Difficult Conversations—Navigating with Confidence
- Effective Yield Strategies That Work
- Managing & Leveraging Relationships (Internal + External)
- Current Trends in Enrollment Management
- So You Think You Know Your School? — Mastering Messaging & Storytelling
- The Purpose & Power of Interviewing

A dynamic blend of sessions and workshops—both large and small—creates space for real connection, open dialogue, and direct access to our expert faculty.
ATI Advisors
Led by a dynamic team of seasoned admission leaders, the ATI program delivers expert guidance, industry insight, and meaningful mentorship at every step.

Jeff Beaton
Chief Enrollment Manager
Choate Rosemary Hall School (CT)

David Darby
Assistant Head: Enrolment Management
Lakefield College School (ON)

Tiffany Nelson
Director of Admissions and Enrollment Management
Paideia School (GA)

Amy Sayfie Zichella
Director of Admission and Enrollment Management
Ransom Everglades School (FL)

Donnie Smith
Director of Admissions & Financial Aid
The Putney School (VT)
Effective July 1: Director of Enrollment Management
George School (PA)

Kelly West
Director of K–12 Admission
The Browning School (NY)