As a proud Loomis Chaffee and Rumsey Hall alumna, Barbara's career has come full circle — branding over 50 independent schools (and some higher ed) from coast to coast with expertise forged in the very institutions that shaped her. Over the past decade, she has dedicated her work entirely to education marketing, bringing a distinctive perspective and experience to every engagement.

Before focusing on schools, Barbara spent over three decades across large agencies and boutique firms, working with an array of clients spanning multiple industries. Her most fulfilling work came through mission-driven organizations — including serving as Global Director of Marketing for 1% for the Planet, a nonprofit founded by Patagonia. Aligning personal values with professional purpose set the stage for where she is today.