Learn to harness the power of word-of-mouth marketing instead of it controlling you. This strategic approach unites your school community behind a shared narrative while thoughtfully incorporating stakeholder feedback at critical junctures. Discover how to: - Build alignment through strategic storytelling - Empower community members to become genuine advocates - Identify and amplify your school's authentic core strengths - Bridge gaps between perception and reality A Case Study in Community-Driven Marketing: Join Torsie Judkins (Head of School, Wingra School, Madison, WI) and Barbara Egan (Chief Strategist, Head of StoryScape) as we share our successful collaboration journey. Learn how we work to transform Wingra’s school community into a cohesive marketing force while strengthening internal bonds. Dive into practical tools, methodologies, and implementation strategies. Leave with a framework that enhances your marketing effectiveness and will leave your school – and you – better equipped, to evolve, endure, and more united than when you began.