Discover how Norwood School (PK–8, 450 co-ed students) in Bethesda, MD, has built a thriving application pipeline over the past six years by harnessing the power of parent and student voices. Learn how Parent Ambassadors drive engagement through Open Houses, diversity events, curated online reviews, and a dedicated ambassador portal. Discover how Student Ambassadors foster meaningful peer connections during campus visits, playdates, and throughout the application process. This session provides actionable strategies to transform your community into your most effective marketing asset.

Speakers from Norwood School (MD)

• Alex Ragone, Director of Admission and Enrollment Management
• Carson Perez, Associate Director of Admission
• Kaylyn French, Admission Coordinator