Independent school admissions teams know that the most important decisions happen after the application deadline. This session will focus on how AI and behavioral data can help schools personalize their yield strategies and increase enrollment from accepted families. Andrew Esparza (Kingdom Analytics) and Dr. Andrew T. Weller (The Birch Wathen Lenox School) will share real-world examples of how schools are using psychographic data to better understand how parents make decisions. The session will include live demonstrations of AI tools that help map decision-making styles, predict family responses to messaging, and improve the effectiveness of tours, events, and outreach. Attendees will leave with: A framework for understanding parent motivation during yield Tools to personalize communication and engagement in the post-application phase Examples from independent schools that are applying these methods today A free Parent Persona Profile tailored to your school’s market This session is designed for admissions professionals who want to bring more insight and precision to their yield strategy during the most critical time of year.

Speakers:

• Andrew Weller, Dean of Admissions, The Birch Wathen Lenox School (NY)
• Andrew Esparza, Kingdom Analytics