The core of this approach relies on data-driven decisions rather than guessing which tactics work. We utilize historic YoY data to understand yields and optimize strategies & budget allocations. By getting the data right, we have clear metrics to fight for budget with clear, algorithmic proof of ROI rather than anecdotal evidence.

In a post-COVID landscape defined by hyper-competition, "quick fix" tactics are no longer enough to move the needle. This session breaks down a 4-year journey of transitioning from isolated marketing efforts to a systemic, year-over-year growth engine that consistently hits growth targets. Attendees will learn how to align marketing and enrollment teams, secure budget through data-backed ROI and build a sustainable recruitment model that survives market shifts.
Key Takeaways:

• The Framework: how to pivot from tactical bursts to a permanent enrollment infrastructure
• The Buy-In: strategies for getting multi-departmental teams to pull in the same direction
• The Proof: utilizing clean data to turn marketing spend into a transparent ROI conversation

Speakers:

• Elisabeth King, Director of Communications, Lycée Français de New York
• Janelle Charles, Director of Enrollment, Lycée Français de New York
• Kevin MacNeil, Chief Accounts Officer, Metric Marketing