One of the keys to successful school marketing is a healthy and productive relationship between the school's communications team and its enrollment team. But while both groups may have the same ultimate goal – a school filled with mission-appropriate students – they may not always be aligned in the best ways to get there. This presentation will offer guidance on how to get and stay on the same page, eliminate siloes while staying in the right lanes, and support one another in a fast-moving independent school business landscape. 
 

Speaker:

• Jan Abernathy, Chief Communications Officer, The Browning School (NY)