Most schools have plenty of marketing activity; the challenge is translating what families are actually telling us into clear, provable messaging that reduces friction and improves conversion/yield. This session offers a case study to demonstrate a research-informed, highly practical approach to messaging strategy: how to synthesize what your market is telling you across five evidence streams (tour/visit/interview notes, application “why us” answers, admit/decline data, competitor perceptions, and psychographics) and translate it into a clear messaging architecture. Participants will see how to combine multiple enrollment data sources to identify what families care about most, what’s making them hesitate, and how they’re comparing schools, and then turn those insights into clear messaging, proof, and where to use them.

Speaker:

• Dana Nelson-Isaacs, Founder and President, DNI Consulting