EMA research shows that 48% of families begin researching schools two or more years before enrollment. Most school websites are built to convert inquiry-ready families, not to engage those who are simply exploring.
In this working session, we’ll explore how to meet families during those early search days. Participants will identify an early-stage parent segment and walk through a guided example of how to generate a value-driven lead magnet and simple nurture outline designed to keep schools relevant over longer decision cycles.
We’ll demonstrate how AI can act as a strategic thought partner in shaping early-stage content and engagement strategies.
Attendees will leave with prompts, a sample campaign structure, and a clear framework they can adapt for their own school.

Speaker

• Missy Speyrer, Director of Marketing Innovation, Truth Tree