Independent schools are operating in an increasingly complex enrollment landscape shaped by shifting demographics, evolving family expectations, and growing competition. In this keynote session, we will explore how schools can use data-driven strategies to better understand their markets, refine recruitment efforts, and position themselves for sustainable enrollment growth.
Participants will gain insight into how leading schools are using enrollment data, market intelligence, and strategic analysis to identify opportunities, anticipate demographic trends, and strengthen their value proposition to prospective families. The session will also examine how schools can balance data with mission and community priorities while making informed decisions that support long-term institutional health.

Speakers:

• Sam Rosenfeld, Senior Director, Solution Strategy and Partnership, VenturED Solutions
• Becca Mendoza, Sr. Director of Marketing, VenturEd Solutions
• David Lazo, Founder & Principal, Journeys Educational Advising