Take part in this focused, high-impact session that distills the core principles of Brendan Schneider’s book, School Marketing the Right Way, into actionable steps for immediate implementation. Brendan wrote this book to help independent school marketers cut through the noise and focus on what truly moves the needle—providing a clear, strategic approach based on years of hands-on experience. Learn how to revolutionize your school’s marketing approach through interactive exercises and real-world examples, from developing targeted personas to leveraging AI tools. Perfect for busy school marketers who want to maximize their marketing effectiveness quickly.

Speaker:

• Brendan Schneider is a leading voice in K-12 school marketing and the founder of SchneiderB Media, where he helps independent and private schools boost enrollment through digital marketing. He is also the creator of the MarCom Society and SchoolMarketingCRM and the author of School Marketing The Right Way. A sought-after speaker, Brendan shares actionable strategies on AI, SEO, inbound marketing, and digital advertising to help schools thrive.