For schools looking to reach families beyond China’s most saturated recruitment markets, Chongqing is hard to ignore: a municipality of more than 32 million people, powerful economic output, and growing demand for stronger boarding school presence.
📍 Chongqing, China
November 22-23
Student Recruitment Fair & Agent Networking Event
One of China’s largest inland municipalities, where scale, economic momentum, and family demand are creating a strategic opportunity for international boarding schools.
→ Chongqing has a population of more than 32 million people.
→ Chongqing’s urban population reached 23.01 million in 2024.
→ Chongqing’s GDP reached RMB 3.38 trillion in 2025.
→ Chongqing’s economy grew 5.0% in the first half of 2025.
→ Strategic access to one of China’s most overlooked education markets.
Location: Niccolo Chongqing
Cost for Schools: $3,200 • £2,370 • €2,740
November 22: Student Recruitment Fair
School Registration & Set-up |
12:00 pm - 1:00 pm |
Family Presentations by E3n |
1:00 pm - 2:00 pm |
Student Recruitment Fair |
2:00 pm - 5:00 pm |
November 23: Agent Networking Event
School & Agent Registration |
8:15 am - 9:00 am |
Agent Orientation |
9:15 am - 9:45 am |
20-Minute Agent Sessions |
10:00 am - 2:00 pm |
Luncheon |
2:15pm - 3:30 pm |
Enrolment Directors love our Student Recruitment Fairs &
Agent Networking Events in China
“I am looking forward to the fall global series events in Riyadh and several cities in China. Thank you to John and Mary for always being the lifelines on the other end of a WhatsApp, a pulse check, a voice of clarity and a source of support and encouragement.”
—Laura Burgess
Dean of Enrollment Management
King's Academy | Jordan 🇯🇴
Preparing for Your Trip
→ Families are requesting stronger boarding school presence.
→ Demand for middle school entry points.
→ Fewer international school options on the ground, creating stronger interest in overseas pathways.
→ A major inland market with significant population scale and economic output.
→ Strategic access to one of China’s most overlooked education markets.
→ A strong fit for schools offering academic rigour, pastoral care, English-language development, university pathways, and whole-child opportunity.
→ As both a student recruitment fair and agent networking event, Chongqing gives schools direct access to families and trusted local partners.
→ Developed agent network, fewer school partnerships, long-term pipeline potential.
Families in Chongqing are looking for clearer access to international boarding school options, especially those that can offer structure, support, academic quality, and strong university pathways.
This is a market where schools can speak directly to families who may already understand the value of overseas education, but want more direct exposure to schools, representatives, and trusted guidance before making long-term decisions.
Chongqing is a major municipality in southwest China and a strategic gateway to the country’s western and inland regions.
For schools that have traditionally focused on Beijing, Shanghai, Shenzhen, or Guangzhou, Chongqing offers access to a large and powerful market that is often less saturated by international school recruitment activity.
The story here is scale and untapped opportunity. Chongqing combines a population of more than 32 million with major economic output and growing international outlook.
For schools, the opportunity is to show up in a market where families are actively seeking stronger boarding school presence, but where competition may be less intense than in China’s coastal recruitment hubs.
Airport: Chongqing Jiangbei International Airport (CKG)
→ UK, US, Canadian, and European travellers generally need a visa to enter Mainland China.
→ China offers visa-free transit options for eligible travellers in certain cities and regions, but schools should not rely on transit rules for event travel.
→ Schools should confirm visa requirements, passport validity, invitation letter needs, and processing timelines before booking travel.
📍 Niccolo Chongqing