AGENDA

10:00 am  - Registration 

10:10 am - Welcome

• Eleannor Maajid, Director of Enrollment Management, Latin School of Chicago
• Mark Copestake, Senior Director of Professional Development, E3n

10:20 am - Keynote, Mike Flanagan, CEO, E3n

Topic: Mission & Market Alignment: National Trends Driving Parent Enrollment Decisions

How can independent school leaders create brand messages that cut through the noise and articulate a unique value proposition in a time of flux? In this session, Mike will:

• Identify key societal trends that are informing independent school enrollment
• Share detailed research on how parents make decisions about independent schools
• Guide participants through value proposition clarification
• Share lessons learned when building brand messaging frameworks

11:20 am - BREAK

11:30 am - E3n Update, Mark Copestake, Senior Director of Professional Learning & Kitsana Salyphone, Director of Membership & Business Development, E3n

• The E3n update will feature key findings from the latest State of the Enrollment Industry (SOTI) special report, along with key regional trends and upcoming opportunities.

12:15 pm - Lunch

1:00 pm  - End of Meeting

MEETING LOCATION AND DETAILS

• Upper School Learning Commons, 59 W. North Blvd. 4th floor 
• Directions and parking : https://www.latinschool.org/directions

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