Dubai, UAE

Thursday, May 1, 2025

AGENDA

9:00 am - Registration 

9:30 am - Welcome

  • Craig Tredenick, Director of Admissions & Advancement, American School of Dubai (UAE) 
  • John Williamson, Director of Global Membership and Business Development, EMA

9:45 am - Keynote (in-person) -  Lucy Kelley, Co-Founder & Strategic Director, Dux Studio

Topic: Marketing a Feeling: Building a School Brand Experience That Turns Emotion into Enrollment

10:30 am - Break

10:45 am - Keynote (virtual) - Brendan Schneider, Founder and CEO, SchneiderB Media 

Topic: School Marketing the Right Way: Your 60-Minute Transformation Guide

11:30 am - EMA Update, John Williamson, Director of Global Membership & Business Development, EMA

Topic: The Ride Report - One of EMA’s flagship reports containing valuable insights into the current behaviors and opinions of families applying to independent and international schools

12:30 pm - Lunch

1:00 pm - Departure

 

MEETING AND LOCATION DETAILS

  • American School of Dubai campus. 
  • Park (paid) and enter at Gate 6. 
  • Government issued ID needed to pass through security. 
  • Workshop will take place in E215 which is located on the second floor of the Elementary School building (we will have students and signage upon entry to campus). 

 

American School of Dubai
First Al Khail St
Al Barsha
Dubai Dubai
United Arab Emirates

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