AGENDA

9:00 am - Registration 

9:30 am - Welcome

• Craig Tredenick, Director of Admissions & Advancement, American School of Dubai (UAE) 
• John Williamson, Director of Global Membership and Business Development, EMA

9:45 am - Keynote (in-person) -  Lucy Kelley, Co-Founder & Strategic Director, Dux Studio

Topic: Marketing a Feeling: Building a School Brand Experience That Turns Emotion into Enrollment

10:30 am - Break

10:45 am - Keynote (virtual) - Brendan Schneider, Founder and CEO, SchneiderB Media 

Topic: School Marketing the Right Way: Your 60-Minute Transformation Guide

11:30 am - EMA Update, John Williamson, Director of Global Membership & Business Development, EMA

Topic: The Ride Report - One of EMA’s flagship reports containing valuable insights into the current behaviors and opinions of families applying to independent and international schools

12:30 pm - Lunch

1:15 pm - Agent Event

3:00 pm - Departure

MEETING AND LOCATION DETAILS

• American School of Dubai campus. 
• Park (paid) and enter at Gate 6. 
• Government issued ID needed to pass through security. 
• Workshop will take place in E215 which is located on the second floor of the Elementary School building (we will have students and signage upon entry to campus).