Learn how Tabor Academy developed a successful multimedia enrollment initiative to fully enroll the school, despite the challenges of COVID preventing families from coming to campus. Start with a case study: We’ll walk you through the strategy behind our goal of embracing video and developing a Netflix-inspired video streaming service to create a multimedia cinematic acceptance experience. Discover the balance of how marketing and admission teams partnered to create successful initiatives that supported the work that each brought to the table and ultimately helped fully enroll our school. Hear from veteran school marketing and admission professionals on strategies for success that turned an acceptance season project into a full-time recruitment and marketing tool. End with a workshop: Make better videos, both in-house and externally. Videos don’t have to be expensive professional productions in order to look like them. Learn tips and tricks from Tabor’s own professional videographer on how to make a basic video look like a quality production as he helps both the novice and the advanced videographer. Working with a vendor? Learn valuable strategies to make the most of your project. Working with colleagues? Learn how to best work together to make collaboration smooth and productive.

Stacy Jagodowski, Tabor Academy, MA

Gary Lawrence, Tabor Academy, MA

Laura Burgess, Tabor Academy, MA