There is an emerging generation that will soon outnumber the Baby Boomers. By the time they all have been born (2025), they will be the largest generation in history. Many of them will live to see the 22nd century. We are talking about the Alpha Generation - children born since 2010. They are growing up with smart-everything and already shape their parents' purchasing decisions. Before schools can engage them, we must understand them. And, the ways marketing and communications are shifting with their arrival. Learn from Pine Crest School's future-thinking model and get tips to attract this fully digitized generation's attention.

David Long, Interactive Schools

Jillian Conway, Pine Crest School, FL