Taking stock of your tuition strategy requires an intentional approach driven by your school’s mission, resources, and market realities. The pandemic environment has exacerbated dynamics around affordability and value that have been at play in many schools since the 2008 recession (or before). If these shifting market forces are causing you to rethink your current pricing approach, join this discussion to explore a decision-making process your leadership team or board can follow to identify an effective pathway forward.

Mark J Mitchell, National Association of Independent Schools, DC