Name
A Profitable Pivot: Virtual Visits Can Be Used to Gain Additional Perspective and Market Your School at the Same Time
Date & Time
Thursday, September 23, 2021, 4:15 PM - 5:00 PM
Description

When faced with no on-campus applicant visits, Presbyterian School pivoted to a unique type of applicant evaluation that not only gave us more information about candidates but gave us THE information we have always wanted but could not get with the traditional process. In addition, the new visits led to an increase in yield and served as a marketing tool. At PS we have a class called Think. Make. Talk where students explore concepts with the mindset that it is through failure that we learn even more! Students think and collaborate, create and collaborate again and learn as they go. We applied this paradigm to our admission visits by sending each applicant a Think.Make.Talk activity that required that they create something and share the product and their ideas through video. Each activity was age-appropriate and was designed to help us delve into the strengths of each applicant and assess the gifts they had to offer. The plus was that prospective families loved learning more about Think.Make.Talk and the way it works for us at PS. Yield and application numbers were amazing, and we are more confident than ever that we cultivated a mission-appropriate group of new families!

Kristin Brown, Presbyterian School, TX

Mark Carleton, Presbyterian School, TX

In-Person