The COVID-19 experience has shown us the importance of understanding your school's value proposition and the necessity of articulating it. Hone your speech writing skills to craft a simple yet memorable pitch that will not only introduce your school and its unique value propositions but leave your audience wanting to learn more, thereby creating a connection to facilitate future follow-up. The objective of this session is to walk participants through the importance of an elevator pitch and the writing process of creating a succinct pitch that explains what makes your school unique answer for their target audience “why their school".

Felicia Neil, Lakefield College School, Ontario