Is your website giving you the results you need? Is your brand out of date? Don't know where to put your marketing dollars? In this session, led by Elizabeth (Liz) Allen, Director of Communications and Marketing at Seoul Foreign School, and Debbie Eisenach, International Marketing Manager at Finalsite, they will share their expertise in developing a cohesive and comprehensive communications strategy with a global perspective, encompassing internal and external audiences with a focus on driving enrollment and retention. With more than 15 years experience in the education mar/comms sector, Liz has worked at institutions in the United States, United Kingdom, and now South Korea. Her previous work experience includes directing communications strategy for the alumni association at the California Institute of Technology (Caltech), Think Global School, and the American School in London. Debbie Eisenach has worked abroad, both in Asia and Europe since 2010, helping schools around the world with their digital presence. As a parent of three children who attended and graduated from IB World Schools, she has keen insights into the marketing and communication operations and needs of international schools.

Debbie Eisenach, Finalsite, CT

Elizabeth (Liz) Allen, Seoul