Name
Case Study in Action: Reshaping Financial Aid to Leverage and Generate New Revenue
Date & Time
Thursday, September 23, 2021, 11:00 AM - 11:45 AM
Description

It may sound like a paradox that financial aid can generate new revenue. Still, missing information and documents from parents’ applications can result in missed funds not garnered from families to pay for tuition. Yet, time and resource constraints plus competing admissions priorities can hinder getting these missing pieces from families for their award considerations. For this live case study, it’s starts to unfold as we dive into these and other challenges that Westover faced using financial aid to leverage revenue when moving from a discounted model to a net tuition revenue model. What solution did Westover turn to for help? We'll take a close look at the decision to outsource financial aid folder reviews and its effectiveness in creating a more fair and equitable process and role in reshaping their financial aid program. And the results? Our live case study concludes by examining the successful outcomes of outsourcing, such as re-enrollment revenue increases, reclaimed time to work with families and focus on the admission funnel, and an elevated education program for families to better understand Westover's financial aid program.

David Tuttle, Westover School, CT

Alisa Evans, Mission Enrollment Strategy Solutions, LLC, CA

In-Person