Over the past few years, audiences have developed liquid expectations of customer experiences, with comparison seeping from one industry to the next. Smart schools look beyond the standards of the education community to find inspiration and innovation for outreach practices in other fields. We’re not saying that the open house is dead, but what other opportunities might your admissions team take to expand your reach and create deep engagement with prospective families at the top of the funnel? In this breakout session, participants will: - Expand their understanding of meaningful outreach practices - Use their knowledge of their unique value proposition and target audience to brainstorm creative outreach opportunities for their school - Consider opportunities for increased inclusion, accessibility and meeting diverse audiences - Leave with ideas for bringing their school’s brand to life, both online and in-person.

Chelsea Slaven-Davis, Cedarwood Waldorf School, OR

Erin Cooley, Cedarwood Waldorf School, OR