Elevate Enrollment Health: Wins & Lessons from Bancroft's Tuition Reset
Date & Time
Friday, September 20, 2024, 11:30 AM
Is your school considering a tuition reset? Has enrollment or net tuition revenue decreased, and are you over-extending the financial aid program to fill seats? Discover how Bancroft School successfully leveraged a tuition reset post-pandemic and during a time of institutional transition, resulting in remarkable outcomes: a 52% surge in inquiries, a 38% rise in applications, an 8% increase in enrollment, and an 11% boost in overall net tuition revenue. Remarkably, these achievements were realized alongside an average 15% decrease in tuition fees. In this insightful session, we will delve into the strategies employed by Bancroft School, emphasizing the importance of building a robust partnership between your CFO and Director of Marketing and Communications. By harnessing your school's enrollment, financial, and market data, we will equip you with the tools needed to engage in productive discussions with your Board of Trustees. Learn the dos and don'ts of implementing a tuition reset, as well as how to enhance your school's market positioning to augment the enrollment funnel effectively. This session promises valuable insights into navigating the complexities of tuition restructuring while optimizing your school's competitive edge in the marketplace.
Location Name
Berkeley (3rd Floor)
Full Address
Sheraton Boston Hotel
39 Dalton Street
Boston, MA 02199
United States
Mid Career, Advanced Career, Institutional Strategy, Tuition and Financial Strategy, Marketing and Recruitment of New Families
Annual Conference Session Type
Concurrent Session (1 Hour)