The message from attendees at AC23 was loud and clear: The independent school admissions process feels exclusive, overly complicated, and broken for many candidates, which families echoed in The Ride to Independent Schools report. EMA has been working hard to simplify the process and offer better support to families and schools. Join our focus group session to learn about last year's findings, see prototypes of new product ideas, and share your feedback on future directions. This is your opportunity to help drive the vision for a simpler, more nurturing admissions process. Also, during our time together, the EMA product team will review recent enhancements you may have missed and get a sneak peek at the exciting updates coming in the 2024–2025 academic year, including our enhanced SSAT score report. Some of the highlights will include: Enhanced SSAT score report with insightful diagnostic data SSAT Online Practice's fresh section tests and quiz content for students Character Skills Snapshot's simplified process for adding report recipients Standard Application Online's new functionality to conceal race, ethnicity, and financial aid data from applications  The new user experience for families residing in China  And much more!