In this session, we will explore the crucial role that surveys play in K-12 admissions and retention. With the increasing competition for students, it is essential to understand the needs and expectations of parents and students in order to attract and retain them. Objectives: Explain the importance of surveys in K-12 admissions and retention Discuss the different types of surveys and their purpose Provide tips for designing effective surveys Explore how to analyze survey data and use it to inform decision-making Share best practices for using survey data to improve admissions and retention.