There are many ways to build and reinforce your school's brand, connect it to strategic priorities, get your community to embrace it, and strengthen your unique position in the marketplace. But it's never a one-size-fits-all. Come hear colleagues at two very different NYC independent schools - one a large, multi-campus, all-gender institution in a suburban-like setting, and one a small, all-boys, K-12 housed in one Midtown building - discuss their successful use of branding to drive enrollment, increase retention, and promote parent and faculty engagement. Leave with tips, tools and strategies to build your brand, no matter your school's size.