Advancing Strategy by Survey Design & Data Science
Date & Time
Wednesday, September 13, 2023, 10:15 AM - 11:15 AM

Surveys are a critical research tool enrollment managers and school leaders can use to make smart, strategic choices. Without surveys, enrollment offices and schools can often make reactive decisions based largely on assumptions, historical perspectives, and/or personal preferences. However, all surveys are not created equal; in fact, survey insights are only as strong as the survey design and analysis itself. In this interactive session, Nishant Mehta and Nikki Butts will focus on how to conduct actionable surveys and derive meaningful data insights. The session begins by exploring how to hone in on the unique enrollment questions you have and then design the specific survey tool your school needs, with topics including wording and order of questions, open-ended vs. closed questions, response scale development, handling of sensitive topics, and more. We will then turn our attention to how to collect, clean, analyze, and interpret survey data, including data segmentation techniques to help identify strategic priorities, opportunities, and target communication toward specific audiences. Participants will leave this session with clear guidance on survey methodology and data collection best practices, as well as sample survey questions, considerations, and resources to help their school ask and answer actionable research questions, and set and achieve measurable goals.

Location Name
Summerlin E
Full Address
Red Rock Resort
11011 W Charleston Blvd
Las Vegas, NV 89135
United States
Early Career, Mid Career, Advanced Career, Boarding Schools, Day Schools, International Schools, Global Strategy and Programming, Leadership and Management Skills, LGBTQIA+, DEI, Mission and Brand, Institutional Strategy, Culture and Belonging, Programs and Outcomes, Family Engagement and Retention, Tuition and Financial Strategy, Marketing and Recruitment of New Families, Selection and Onboarding of New Families