What if there were a tool that all admissions and marketing professionals–whether you’re working at a big school or managing a small shop–could use to make your work easier by helping you creatively target mission-fit prospective families, develop healthier inter-school partnerships, and better align and hone your community messaging? The tool exists: it’s the NAIS Jobs to Be Done (JTBD) framework! Three schools with distinct geographic locations, student composition, programs, budgets, and market positions implemented this framework over the course of a full school year with tangible results for their respective admissions, marketing, and advancement offices. Nichols School (NY), The Alexander Dawson School at Rainbow Mountain (NV), and Davidson Day School (NC) formed a JTBD working group in order to share our implementation experiences, talk through our specific and unique challenges, and report on our progress as accountability partners. We’ll share the wisdom gleaned from using this simple but highly effective tool, talk through the various creative ways it can be utilized, and answer questions about how your school might benefit from using the JTBD framework.