Transforming from an "Admission" to a Strategic "Enrollment Management" Paradigm
Date & Time
Wednesday, September 13, 2023, 3:30 PM - 4:30 PM

One of the most important takeaways from EMA’s 2023 State of the Independent School Enrollment Industry (SOTI) Report was the impact of moving from an “admission” to an “enrollment management” mindset. “Enrollment management suggests a more strategic posture and requires deepened sophistication and cross-team administration to be effective. With the strategic enrollment spectrum in hand…enrollment management is a shared manifestation of bringing a school’s mission, vision, and values to life each day.” How does this work happen in practice? Learn from two senior leaders from Mid-Pacific Institute, a preschool to grade 12 day school in Honolulu, HI as they share the opportunities, challenges, and strategic impacts of this transition. Joining the panel will be two experienced consultants who have partnered with Mid-Pacific in their journey as well as cross-pollinate effective practices and insights from dozens of schools in various stages of this evolution.   


  • Christel McGuigan, Director of Admissions and Enrollment Management (Mid-Pacific Institute)
  • Paul Turnbull, President (Mid-Pacific Institute)
  • Ari Betof, Co-Founder & Partner (Mission & Data)
  • Alisa Evans, Founder & Managing Partner (Mission Enrollment)
Location Name
Summerlin E
Full Address
Red Rock Resort
11011 W Charleston Blvd
Las Vegas, NV 89135
United States
Early Career, Mid Career, Advanced Career, Boarding Schools, Day Schools, International Schools, Global Strategy and Programming, Leadership and Management Skills, Women in Leadership, DEI, Mission and Brand, Institutional Strategy, Culture and Belonging, Programs and Outcomes, Tuition and Financial Strategy, Marketing and Recruitment of New Families, Selection and Onboarding of New Families
Annual Conference Session Type
Concurrent Session (1 Hour)