Actionable Insights from EMA’s 2023 State of the Independent School Enrollment Industry (SOTI) Report
Date & Time
Thursday, September 14, 2023, 2:45 PM - 3:45 PM

The 2023 State of the Independent School Enrollment Industry Report (SOTI) is EMA’s flagship research project providing a snapshot of our industry. Seven themes are highlighted to promote integrating takeaways into one’s practice. We know the need to dig deeper has never been greater. Context matters. Savvy enrollment leaders want to be able to get a tactile sense of data and conduct their own analysis. So, for the first time, the 2023 SOTI Report is paired with a live data dashboard. This new tool includes filterable visualizations of questions from SOTI and two predictive models of salary for the most senior enrollment leader and enrollment office headcount. How do you begin to dig into this work? Join this session for actionable insights, impactful trends, and an opportunity to leverage these tools in the context of your own school. Bring your laptop and ask questions that will help inform your practice in the year ahead.


  • Jim Daugdrill, National Director of Membership and Business Sucess (EMA)
  • Ari Betof, Co-Founder & Partner (Mission & Data)
  • Sarah Enterline Roch, Director of Institutional Research (St. Mark’s School), Institutional Research Consultant (Mission & Data)
Location Name
Full Address
Red Rock Resort
11011 W Charleston Blvd
Las Vegas, NV 89135
United States
Early Career, Mid Career, Advanced Career, Boarding Schools, Day Schools, International Schools, Global Strategy and Programming, Leadership and Management Skills, Career Advancement, LGBTQIA+, Women in Leadership, DEI, Mission and Brand, Institutional Strategy, Culture and Belonging, Programs and Outcomes, Family Engagement and Retention, Tuition and Financial Strategy, Marketing and Recruitment of New Families, Selection and Onboarding of New Families
Annual Conference Session Type
Concurrent Session (1 Hour)