Does the world of data analysis and institutional research feel as exciting as a journey down the yellow brick road? Instead, does looking at a spreadsheet or being asked to write a board report feel as daunting as finding yourself in the Land of Oz? Using data effectively to inform strategy is critical to mission-driven, community-centered decision-making. Join this hands-on post-conference session to explore ways to better visualize, analyze, and leverage quantitative and qualitative data. What enrollment management visualizations inform the collaborative work of the leadership team and help you manage up to the board of trustees? How is your school’s enrollment funnel changing following the pandemic? In what geographic areas is your school “underfishing” and “overfishing”? How can predictive modeling promote enrollment agility? Whether your school is building in-house capacity, considering partnering with expert consultants or just trying to figure out how to get started, bring your laptop and your ruby slippers to explore how enrollment management data can inform organizational effectiveness and strategic change efforts.